Sustainability
We pave the way for sustainability-driven innovation with our tire technology designed to define the future of our planet.
E.Circle Process
We remain committed to a sustainable environment from the initial process of designing tires to identifying the hazards of chemical substances used for our products throughout the planning, manufacturing,
and disposal processes.
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Planning and Research
Efforts made to develop user-based product concepts, tap into emerging technologies, and define a product’s feature set, ultimately providing a more valuable experience
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Design
Efforts made to look into global chemical information systems to identify any hazards posed by chemical substances that go into products, to design lightweight tires to reduce the rolling resistance and energy consumption, and to design tires with long-lasting performance
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Raw Material Procurement
Efforts made to scout for green raw materials applicable to tires and the relevant suppliers
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Manufacturing
Efforts made to introduce equipment and facilities designed to reduce waste and pollutants, as well as water and energy consumption
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Disposal
Efforts made to recycle end-of-life tires into raw materials for new tires or other rubber products
Material Compound Technology
When it comes to handling raw materials, we reach out to the following four solutions: recycling, renewable, reducing, reusable. Our green innovation is defined to raise the proportion of green raw materials and minimize energy waste in the manufacturing process, protect the environment, and drive forward to technological progress.
Sustainable Resources and Materials Strategy and Goal
Our constant research spans the following four principles: recycling, renewable, reducing, reusable.
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Reduce
Research designed to reduce CO2 emissions and other environmental pollution
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Recycle
Research designed to recycle rubber reclaimed from tires and reduce greenhouse gas emissions
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Renewable
Research designed to renew eco-friendly resources to create energy
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Reuse
Research designed to reuse worn-out tires
Our Sustainable Resources and Materials at a Glance
Mid- to long-term research designed to use green and sustainable bio-based raw materials and recycle tires
