Hankook Tire iON evo named as WhatTyre Tire of the Year 2024

- iON evo scoops Electric Car Tire of the Year Award
- Ventus Prime4 and Winter i*cept evo3 received highly recommended for Summer Tire of the Year and Winter Tire of the Year, respectively

Seoul, Korea, August 20, 2024 — Global leading tire company Hankook Tire & Technology (Hankook Tire) has three of its flagship products on the podium for the 2024 WhatTyre Awards, the fourth consecutive year of these prestigious awards. WhatTyre is a tire news and product comparison website designed to help consumers find the best tires for their car with its Awards offering an authoritative ranking of tires across nine categories that represent the best products available in the UK tire industry. Hankook Tire has achieved awards in the following competitive categories:

• 1. Winner – 2024 Overall WhatTyre Tire of the Year - Hankook iON evo
• 2. Winner – Electric Car Tire of the Year - Hankook iON evo
• 3. Highly Recommended – Summer Tire of the Year - Hankook Ventus Prime4
• 4. Highly Recommended – Winter Tire of the Year - Hankook Winter i*cept evo3

This year, the focus of the awards is on the electric car segment, a rapidly evolving and increasingly competitive sector in the mobility industry. According to WhatTyre, “EVs offer some significantly different challenges for tires. Compared to conventional internal combustion engine cars, EVs are heavier, transmit torque to the road far less progressively, and have almost silent engines. This means tires need to be harder wearing, more grippy, and quieter running, while EV drivers are also likely to want a tire that helps to maximize range and even one that can demonstrate sustainability in its provenance.”

As we move towards an electric and technology-driven future, the electric vehicle sector is arguably the biggest revolution in mobility- an area Hankook Tire has focused heavily on since the release of the iON range in 2022. As pioneers of the first full line of dynamic EV tires, Hankook Tire is proud to be recognized for its innovative practices by receiving the WhatTyre Tire of the Year 2024 award for the iON evo tire and aspires to continue its streak of award achievements.