Hankook Tire to showcase at Electrify Expo in Long Beach, U.S.

- Hankook Tire’s complete range of iON tires will be on display at the Long Beach Convention Center in California, U.S. from May 31 to June 2
- Hankook Tire iON products featured at booth #201

Seoul, Korea, May 31, 2024 — Global leading tire company Hankook Tire & Technology (Hankook Tire) will display its full line of electric vehicle (EV) tires at the Electrify Expo Long Beach event this weekend in the U.S. The three-day event, taking place from May 31 to June 2, 2024, at the Long Beach Convention Center, exhibits the latest innovations in e-mobility. Hankook Tire will exhibit its innovative iON tire portfolio tailored specifically for EVs at booth #201.

As announced earlier this year, Hankook Tire will sponsor Electrify Expo’s Demo District, designed to provide hands-on experiences with electric vehicles and accelerate the adoption of EVs by educating consumers about the benefits of sustainable mobility solutions. Hankook Tire is sponsoring the Demo District at each Electrify Expo event in 2024.

The Long Beach event will kick off with an Electrify Expo Industry Day on May 31, which brings together thought leaders from leading brands driving the transition towards EV adoption. Hankook Tire will participate in the Industry Day press tour, offering attendees an exclusive look at the Hankook Tire booth beginning at 1:35 p.m. PT.

Throughout the weekend, Hankook Tire will host EV enthusiast and content creator Kim Java, who will be sharing her experiences on Hankook Tire’s social media channels.

In addition, Hankook Tire’s KC Jensen, Vice President of PC/LT Sales, will be speaking at Amazon Recharge Zone (booth #114) on June 1 and 2 at 11:00 a.m. PT on both days to discuss the EV market and Hankook Tire’s iON line.

"We are thrilled to be participating in one of Electrify Expo’s flagship events and look forward to joining other leaders in the EV space in Long Beach at one of the expo’s original locations,” said Rob Williams, President of Hankook Tire America Corp. “We recognize Electrify Expo as the leading North American EV event and, as such, the ideal opportunity to showcase our innovation in the electric vehicle market, connect with consumers, and ignite new passions for sustainable mobility solutions. We look forward to this weekend’s activities and the remainder of the Electrify Expo events throughout the year.”

In addition to the Long Beach Expo, Hankook Tire will have a booth at several other Electrify Expo locations in the U.S., including in San Francisco on August 24-25, New York on October 12-13, and Austin on November 9-10. Attendees at any of the Electrify Expo showcases can expect to explore Hankook's full range of iON products, each designed to enhance performance for EVs from sedans to performance SUVs and across diverse driving conditions. From the iON evo and iON evo SUV, engineered for exceptional summer performance, to the iON evo AS and iON evo AS SUV, offering all-season versatility, Hankook's tire lineup caters to the evolving needs of EV drivers.